A new genre of mobile applications is emerging. Delivering a new consumer experience via mobile devices and smart phones, retail and consumer products companies can take advantage of on-demand content management leveraging back office systems to directly impact sales. This approach also holds the distinct promise of being able to secure a higher degree of consumer loyalty. For organizations in other industries this example should be inspirational; they should feel encouraged to invent bold business models to directly impact revenues and market share. Sep. 27, 2010
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