Café Innovation – Mobile Apps: Fun vs. Enterprise Value … or, is it both?

Use of mobile applications in the work arena is here to stay. The impact of people-centric technology has created the need for greater usability quotient to measure the worth of mobile apps. Business process experts must guard the enterprise’s interest in re-crafting processes to extend the enterprise reach by ensuring that this occurs only in ways that enhance business value and not merely the user’s “fun” experience. Mar. 12, 2010

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